Connect with the largest
digital equestrian community.
We are the FEI.
The world governing body of equestrian sports.
Brands who trust us
The FEI Advertising Ecosystem
Digital Advertising
Video, display and social placements designed to drive awareness and reach.
Branded Video Content
Authentic storytelling opportunities that align brands with FEI audiences and values.
Audience Engagement
Interactive activations designed to deepen audience connections and generate insights.
Social Media
The FEI digital platforms
have the largest equestrian
audience worldwide
500 M
Annual reach
16 M
Engagements
6,5+ M
Video views
2 M
Unique visitors per year
8.5 M
Unique visitors per year
1.7 M
Followers
573 K
Followers
354 K
Subscribers
Reaches a mobile-first Audience of lifestyle and outdoors enthusiasts
Our Digital
Vision
Engaging and Growing the Global Equestrian Audience
Premium Content:
Platform-first storytelling bringing fans closer to the sport
Community Engagement:
Building meaningful connections with the global equestrian community
Horse – First Storytelling:
Authentic stories celebrating the unique partnership between horse and athlete
Innovation & Growth:
Expanding audiences through new platforms, technologies and content.
Different Objective, Different Opportunities
Advertising Content
Pure Product & Brand Promotion
Brand Awareness, Exposure to FEI Audience
Branded Content
Storytelling & Brand Building
Provide value to consumer with co-created content and, shared brand values